Collaborate. Ideate. Communicate.

I’m a dynamic communicator with marketing experience, strong interpersonal skills, and a passion for detail. A high EQ team player, I’m able to distill complex ideas into memorable, digestible terms. I thrive at bringing cohesion to group endeavors and achieving objectives together.

Resume

CAREER HIGHLIGHTS

7+ years experience in website & email marketing communications.
Managed 1500+ page Drupal website involving stakeholders across 25+ departments and offices.
Presented monthly analytics reports leading to strategic adjustments that increased in user traffic.
Endurance athlete who has completed 5 marathons, 10+ triathlons and 10+ half-marathons.
Guitarist and songwriter with 40+ writing credits.

EXPERIENCE

Iona University | New Rochelle, NY | November 2017 – Present

Assistant Director, Website and Email Marketing, July 2023 – Present

Published 150+ web pages per year through copywriting, copyediting, designing and implementation.
Boosted website search engine rankings and increased SEO health by 10% through SEO best practices.
Improved user experience on Call to Action pages by tracking click behavior through Google Tag Manager (GTM).
Improved accuracy of email communications by fact checking and proofreading processes.
Increased office efficiency by mentoring and managing the workflow of student workers by delegating tasks relating to website content management and data analytics.

Digital Analyst, July 2021-June 2023

Developed data-driven content-management approach by using Google Analytics to identify trends in traffic, pageviews, engagement rate and other key metrics.
Elevated stakeholders’ analytics literacy by presenting monthly reports using accessible language and clear PowerPoint visuals.
Streamlined web content creation process by identifying priority projects that aligned with strategic goals.

Web Specialist, November 2017-June 2021

Successfully migrated 2000+ page website to Drupal system resulting in modern interface and improved user experience.
Improved content quality and consistency by implementing brand and style guidelines across all department and office pages.
Achieved Web Accessibility score of 98% by implementing WCAG 2.0 best practices.
Developed and delivered comprehensive user training sessions on the 25Live scheduling and event management system to a diverse audience of faculty, staff, and students.

ADDITIONAL EXPERIENCE

Guitarist/Freelance, 2005-2017

Developed strong communication and interpersonal skills while interacting with diverse audiences.
Gained strong presentation and performance skills through live music performances and teaching engagements.
Successfully managed independent projects, including booking gigs, marketing performances, and managing finances.

EDUCATION

Master’s of Business Administration (MBA), Iona University, 2022

Marketing and Public Accounting Concentrations
Awarded the John G. Hagan Award for Academic Excellence, a prestigious distinction given to one outstanding graduate business student per academic year.

Master’s of Music, New York University, 2012

Studied with 3-time grammy award winning jazz guitarist John Scofield
Jack Kent Cooke Scholar Recipient

Bachelor’s of Music, City College of New York, 2005

Jack Kent Cooke Scholar Recipient

Foreign Studies, 2000

Itzehoe, Germany | Rotary Club Exchange Student